William Hill is one of the top bookmakers in the world in terms of customers and gaming revenues. The company has been in operation in many parts of the U.K. since its inception in 1934. With more than 2,300 betting shops in operation, the company has had a major influence on the gambling industry in the U.K., as well as in other parts of Europe where punters are now given access to the company’s website. It’s noteworthy that William Hill was late to arrive on the Internet, opening its online sports book and casino back in 2009.
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About William Hill Australia
Within the confines of Australia, William Hill has even less history, Though the company only opened its Northern Territory website in 2012, it has only taken the company four years to become a major player “down under.” In 2013, the company made the decision to start eliminating the competition by acquiring it. As part of its aggressive move into the region, they acquired the likes of leading Australian sportsbooks like Sportingbet, Centrebet and Tom Waterhouse.
Over the remainder of 2016, William Hill will be completing the integration of customers from its other sportsbook sites. With much of the competition eliminated, Australian punters are sure to benefit from the renewed level of promo competition between William Hill, Ladbrokes and bet365. William Hill operates under the licensing and regulations set forth by the Northern Territory Government.
William Hill Customers
Punters who choose to use William Hill as their bookmaker are given access to sports betting events and horse racing venues from all over the world. Australian sports punters can enjoy betting on local sports like Rugby, Australian Rules Football, Cricket and basketball, as well as international sports from Europe (boxing, darts, European football – soccer, hockey) and North America (NHL, NCAA BB, NCAA FB, MLB, NBA. MLS and the NFL).
For Australian punters who prefer betting on the horses, William Hill offers wagering from dozens of regional racetracks while also offering access to top horse racing venues in Japan, Hong Kong, South America, England, Ireland, France, Germany and North America.
As most local punters have come to realize, the wagering menus from each of the nation’s top bookmakers are quite similar, if not spot on. The only way for the bookmakers to distinguish themselves among one another is through bonus promotions. In that regard, William Hill is quite aggressive. Punters will always be able to find a robust list of William Hill betting offers for both the sports and race books.
William Hill Betting Offers
In the race book, most of the site’s promotions are focused on giving punters added value from the horses on which they might bet. In that regard, William Hill does a great job with a nice variety of promotions that punters seem to appreciate.
With that said, it’s William Hill’s free bet offers in the sports book that seem to draw the most business. When compared with the free bet offers from other top bookmakers, it’s fair to say the site is competitive, though many of its promos carry significant restrictions in the form of strict terms and conditions. The best offer is by far the offer for new customers. As a new punter just joining the site, you can receive a special offer when you open an account. Here’s more information about William Hill’s sign up offer.
How You Can Get the Signup Offer – To get you started as a customer, you can receive this special offer when you open an account. The process of opening an account is fast and easy. After the account has been established, you will want to make a deposit, using one of a dozen available banking options. Note: This offer is not available for customers who use the POLi banking option. Once your funds have been confirmed into your regular wagering account, you are ready to claim your offer for new customers.
The promo reads: “William Hill will match your first settled bet with a Bonus Bet up to $200 for use on selected markets.” The promos minimum qualifying bet requirement is $1, up to a maximum of $200. A settled bet is defined as a bet where the results have been finalized. Once your first bet has been settled, William Hill will place your bonus bet allocation into a special bonus account. From there, the following terms an conditions will be in force.
- This offer is only available for Australian punters who reside in the Northern Territory.
- You will have 7 days to use your free bet allocation.
- Free bets must be made in increments of $10 or greater on eligible markets.
- Winnings from bonus bets will be placed in your regular wagering account to be tracked for purposes of meeting the promos rollover requirement. Note: The stake amount will be returned to William Hill.
- In order to meet the promos rollover requirement, you must wager your bonus bet winnings 1X on a side or an event that carries odds of +150 or more.
- You will have 90 days to meet the rollover requirement. In order to withdraw any qualified winnings, you must submit proof of identification documentation to customer service within 45 days of opening your account.
- Failure to abide by these or any other terms and conditions will result in forfeiture of the bonus bet amount and any associated winnings.
- Once your winnings are eligible to be withdrawn, you will be subject to William Hill’s normal withdraw policies.
Other William Hill Betting Offers
On a daily basis, William is likely to present other free bet or wagering promotions for its existing sports betting customers. Each of these promotions is designed to give punters added values on their wagers. Here’s a snapshot look at some of the other offers currently being advertised.
Multi-Insurance+ – For punters who like making multi-event wagers, this promotion provides an extra level of protection against losses. If you place a multi-event wagers that contains 4 or more events, this promotion will allow you to get a refund of up to $50 if you lose only one of the events on your betting slip. Furthermore, the promo entitles you to receive a boost of up to 40% on your winnings related to multi-event wagers of 4 events or more.
Live Streaming – Live streaming of selected events is available if you are logged into your online account and have made a wager within the last 24 hours.
Premium Price – On selected games, William Hill will offer you premium prices on both sides of an event. These premium prices are intended to exceed the prices that would be found with any of the other bookmakers.
William Hill’s promotions might not be the best in Australia, but the overall menu of promos has to be considered competitive. For more information related to current promotions, you are encouraged to visit the website or contact William Hill’s professional customer service department.
Check out our homepage for a full list of Australian bookmaker offers